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Qcells, the leading global solar energy provider, is being reborn as a total energy solution brand through constant change and growth. 
With over 20 years of history, Qcells continues to innovate and set the example for the industry, sharing completely clean energy with our neighbors, communities, and the world.

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The goal of renewing the brand was to allow global executives and customers to understand and experience Qcells' new energy and vision, expanding its influence through solid brand leadership.

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It was important for the brand to be able to apply the logo throughout a wide range of media types, from digital to print, full-spectrum to minimum color. We developed several variations of the Qcells primary logo while maintaining a fully coherent brand identity. 

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One message, one experience, from brand to product
Qcells products differed by country and partner companies; therefore, it was essential to integrate and organize the identities of unspecified Qcells products.
They have been meticulously designed from shape to color, material, and finish to link the brand message and visual identity to the products.

This way, both global and internal customers should experience Qcells as a total cohesive brand. 

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Creative Director : Jiyeon Ma, Sungho Park

Brand Design : Giulia Giugno, Youngmin Hwang, Haneul Park

Product Design : Jeongjin Ko, Chaeyoung Yoon, Jinsu Du
Film : Superverymore

Client : Hanwha Qcells