A multidisciplinary design studio that provides your brands outstand.
We offer brand and product, spatial design
Brand consulting and design
Strategy & concept / Creative direction /
Brand Identity & visual identity
Product design strategy /
Product design & CMF coordination /
Product identity design
Branded Environments / Signage /
In 2015, BOUD was established to start product design and UX design from a brand point of view, and has been experimenting with various innovation design collaborations with Cheil Worldwide, Samsonite, Samsung, Qcells and OPPO.
Currently, BOUD is thinking about the integrated brand experience felt in the space beyond the product and the expression method through mix and match, and builds a style unique to BOUD that is clear, easy, and witty.
2022 Red dot awards - brand communication
2022 IF design award - product
2022 IF design award - service design
2021 Red dot awards - communication
2021 Red dot awards - product
2021 K Design Award Gold Prize
2021 Asia design prize jury (sungho park)
2020 IF design award winner
2020 CES innovation awards honoree
2020 DIA awards winner
2020 Asia design prize gold winner
2019 Good design award (japan)
2019 IF design award winner
2019 Turkey design week - industrial design awards jury (sungho park)
2016 CES innovation awards honoree...
we have years of roven experiences and have worked with a number of global conglomerate such as SKT, Amore Pacific and samsung, miniso global.
Jimmy Sungho Park
CEO_Creative Director co-founder and Creative Director / RightBrain Designer / Samsung OpenTide Jury of Asia Design Prize 2021 Jury of Turkey Design Week / Industrial design Awards 2020 Master degree in advertising / Korea University
John Jongheon Park
Chief Operation Officer Project Manager / POSCO Manager / LG electronics
Karis Jiyeon Ma
Chief director of brand Brand design lab Ceo and Markeing Director / momis Sungkyunkwan Univercity's City-space-culture design
Designer / Illustrator Brand design lab Wittybunny studio Antoni Seoul BX designer
Designer Brand design lab Accademia Di Belle Arti Di Brera Eyes of designer project Master degree of communication Design
Designer Product design lab 2018 Busan Metropolitan Public Design award / Winner 2019 Pinup Concept Design Award / Bronze Prize 2020 Spark Design Award / Finalist 2020 Busan International Design Awards / Winner
Designer / Illustrator Brand design lab Dove to rabbit designer eyewear brand Alo designer
CMF designer Brand design lab Starbucks Canada, Barista Seoul metropolitan city, VMD Korea tourism organization, Staff MINISO - K100 design project / Assistant Project Managing
Designer Brand design lab GOTO designer
Designer Brand design lab Bullodong Seasame Oil Station Designer
Designer Brand design lab InA Brand designer Art magazine 'studio the wave' director