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BOUD is a multidisciplinary design studio that makes your brand stand out.

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Founded in 2017 by designer Sungho Park and brand director Jiyeon Ma to start product design and brand experience design from a brand perspective, BOUD is experimenting with various innovative design collaborations with Cheil Worldwide, Hanwha Group, Samsonite, Samsung, Qcell, Oppo, etc.

 

Currently, BOUD is considering the integrated brand experience felt in space beyond the product and the expression method through mix and match, and is building a clear, easy and witty style of BOUD.

 

2023 Asia design prize grand prize
2022 Dezeen design award(UK)
2022 Red dot awards - brand communication
2022 IF design award - product
2022 IF design award - service design
2021 Red dot awards - communication
2021 Red dot awards - product
2021 K Design Award Gold Prize
2021 Asia design prize jury (sungho park)
2020 IF design award winner
2020 CES innovation awards honoree
2020 DIA awards winner
2020 Asia design prize gold winner
2019 Good design award (japan) 
2019 IF design award winner
2019 Turkey design week - industrial design awards jury (sungho park) 
2016 CES innovation awards honoree

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Members

we have years of roven experiences and have worked with a number of global conglomerate such as SKT, Amore Pacific and samsung, miniso global. 

Jimmy Sungho Park

Jimmy Sungho Park

CEO_Creative Director co-founder and Creative Director / RightBrain Designer / Samsung OpenTide Jury of Asia Design Prize 2021 Jury of Turkey Design Week / Industrial design Awards 2020 Master degree in advertising / Korea University

Karis Jiyeon Ma

Karis Jiyeon Ma

Chief director Brand design lab Ceo and Markeing Director / momis Sungkyunkwan Univercity's City-space-culture design

John Jongheon Park

John Jongheon Park

Chief Operation Officer Project Manager / POSCO Manager / LG electronics

Youngmin Hwang

Youngmin Hwang

Designer Brand design lab IF design award 2023 winner Accademia Di Belle Arti Di Brera Eyes of designer project Master degree of communication Design

Bomi Kim

Bomi Kim

Designer Product design lab 2021 IDEA Design Awards / Finalist 2021 IDEA Design Awards / Silver 2016 K-Design Awards / Winner 2015 IF Student Design Awards / Winner 2013 HYUNDAI LIVEART Design Furniture Awards / Silver

Giulia Giugno

Giulia Giugno

Designer / Illustrator Brand design lab IF design award 2023 winner

Fabiano Lee

Fabiano Lee

Designer Product design lab 2020 Coway Industry Academia / Honors Award 2021 Samsung Industry Academia / Grand Prize 2022 IDEA Design Award - Advanced to the final round

Jingyu Lee

Jingyu Lee

Designer Brand design lab Studio xsxl graphic designer

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