A creative design studio that provides

your brands outstand

We offer brand and product, spatial design 

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Brand consulting and design 

Strategy & concept / Creative direction /

Brand Identity & visual identity 

Product design
Product design strategy / 

Product design & CMF coordination / 

Product identity design 

Space design

Branded Environments / Signage /

Installations

In 2015, BOUD was established to start product design and UX design from a brand point of view, and has been experimenting with various innovation design collaborations with Cheil Worldwide, Samsonite, Samsung, Qcells and OPPO.

Currently, BOUD is thinking about the integrated brand experience felt in the space beyond the product and the expression method through ​mix and match, and builds a style unique to BOUD that is clear, easy, and witty.

prize

2022 Red dot awards - brand communication
2022 IF design award - product
2022 IF design award - service design
2021 Red dot awards - communication

2021 Red dot awards - product
2021 K Design Award Gold Prize
2021 Asia design prize jury (sungho park)

2020 IF design award winner

2020 CES innovation awards honoree

2020 DIA awards winner
2020 Asia design prize gold winner
2019 Good design award (japan) 
2019 IF design award winner
2019 Turkey design week - industrial design awards jury (sungho park) 

2016 CES innovation awards honoree...

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Members

we have years of roven experiences and have worked with a number of global conglomerate such as SKT, Amore Pacific and samsung, miniso global. 

Jimmy Sungho Park

Jimmy Sungho Park

CEO_Creative Director co-founder and Creative Director / RightBrain Designer / Samsung OpenTide Jury of Asia Design Prize 2021 Jury of Turkey Design Week / Industrial design Awards 2020 Master degree in advertising / Korea University

John Jongheon Park

John Jongheon Park

Chief Operation Officer Project Manager / POSCO Manager / LG electronics

Karis Jiyeon Ma

Karis Jiyeon Ma

Chief director of brand Brand design lab Ceo and Markeing Director / momis Sungkyunkwan Univercity's City-space-culture design

Giulia Giugno

Giulia Giugno

Designer / Illustrator Brand design lab Wittybunny studio Antoni Seoul BX designer

Youngmin Hwang

Youngmin Hwang

Designer Brand design lab Accademia Di Belle Arti Di Brera Eyes of designer project Master degree of communication Design

Chaeyoung Yoon

Chaeyoung Yoon

Designer Product design lab 2018 Busan Metropolitan Public Design award / Winner 2019 Pinup Concept Design Award / Bronze Prize 2020 Spark Design Award / Finalist 2020 Busan International Design Awards / Winner

Haneul Park

Haneul Park

Designer / Illustrator Brand design lab Dove to rabbit designer eyewear brand Alo designer

Sewon Kim

Sewon Kim

CMF designer Brand design lab Starbucks Canada, Barista Seoul metropolitan city, VMD Korea tourism organization, Staff MINISO - K100 design project / Assistant Project Managing

Jay Han

Jay Han

Designer Brand design lab GOTO designer

Jaehyun Choe

Jaehyun Choe

Designer Brand design lab Bullodong Seasame Oil Station Designer

Hatty Lee

Hatty Lee

Designer Brand design lab InA Brand designer Art magazine 'studio the wave' director