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BOUD is a multidisciplinary design studio that makes your brand stand out.

Founded in 2017 by designer Sungho Park and brand director Jiyeon Ma to start product design and brand experience design from a brand perspective, BOUD is experimenting with various innovative design collaborations with Cheil Worldwide, Hanwha Group, Samsonite, Samsung, Qcells, Oppo etc.


Currently, BOUD is considering the integrated brand experience felt in space beyond the product and the expression method through mix and match, and is building a clear, easy and witty style of BOUD.


2024 IF design awards - product design

2024 Asia design prize - interior design 

2023 German design award - mosery
2023 Paris design awards - product design
2023 IF design awards - interior design / brand communication
2023 Asia design prize grand prize
2022 Dezeen design award(UK)
2022 Red dot awards - brand communication
2022 IF design award - product
2022 IF design award - service design
2021 Red dot awards - communication
2021 Red dot awards - product
2021 K Design Award Gold Prize
2021 Asia design prize jury (sungho park)
2020 IF design award winner
2020 CES innovation awards honoree
2020 DIA awards winner
2020 Asia design prize gold winner
2019 Good design award (japan) 
2019 IF design award winner
2019 Turkey design week - industrial design awards jury (sungho park) 
2016 CES innovation awards honoree

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