A creative design studio that provides

your brands outstand

We offer brand and product, space design 

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Brand consulting and design 

Strategy & concept / Creative direction /

Brand Identity & visual identity 

Product design
Product design strategy / 

Product design & CMF coordination / 

Product identity design 

Space design

Branded Environments / Signage /

Installations

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In 2015, BOUD was established to start product design and UX design from a brand point of view, and has been experimenting with various innovation design collaborations with Cheil Worldwide, Samsonite, Samsung, Qcells and OPPO.

Currently, BOUD is thinking about the integrated brand experience felt in the space beyond the product and the expression method through ​mix and match, and builds a style unique to BOUD that is clear, easy, and witty.

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prize

2021 Reddot design awards / communication design
2021 Reddot design awards / product design winner
2021 Korea Design Award Gold Prize
2021 Asia design prize jury (sungho park)

2020 IF design award winner

2020 CES innovation awards honoree

2020 DIA awards winner
2020 Asia design prize gold winner
2019 Good design award (japan) 
2019 IF design award winner
2019 Turkey design week - industrial design awards jury (sungho park) 

2016 CES innovation awards honoree...

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Members

we have years of roven experiences and have worked with a number of global conglomerate such as SKT, Amore Pacific and samsung, miniso global. 

Jimmy Sungho Park

Jimmy Sungho Park

CEO_Creative Director co-founder and Creative Director / RightBrain Designer / Samsung OpenTide Jury of Asia Design Prize 2021 Jury of Turkey Design Week / Industrial design Awards 2020 Master degree in advertising / Korea University

John Jongheon Park

John Jongheon Park

Chief Operation Officer Project Manager / POSCO Manager / LG electronics

Karis Jiyeon Ma

Karis Jiyeon Ma

Chief director of brand Brand design lab Ceo and Markeing Director / momis Sungkyunkwan Univercity's City-space-culture design

Jeongjin Ko

Jeongjin Ko

Designer Product design lab Dynagram designer Design Lenok designer

Arim Kim

Arim Kim

Designer Brand design lab Korea space design awards Space design of ChungAng Univ

Sewon Kim

Sewon Kim

CMF designer Brand design lab Starbucks Canada MINISO - K100 design project / Assistant Project Managing Kyunghee Univ Industrial design

Sunwook Hwang

Sunwook Hwang

Designer Brand design lab NHR Communications Asia Design Prize 2020 / finalist

Jiwoong Lee

Jiwoong Lee

Designer Brand design lab Convergence Art & Design International 2018 winner 大韓民國美術大展 2019 winner

Youngmin Hwang

Youngmin Hwang

Designer Brand design lab Accademia Di Belle Arti Di Brera Eyes of designer project Master degree of communication Design

Jinsu Du

Jinsu Du

Designer Product design lab IDEA 2018 / Silver Red dot 2018 / Winner Asia Design Prize 2018 / Winner K-Design Award 2018 / Winner

Giulia Giugno

Giulia Giugno

Designer / Illustrator Brand design lab Wittybunny studio Antoni Seoul BX designer

Chaeyoung Yoon

Chaeyoung Yoon

Designer Product design lab 2018 Busan Metropolitan Public Design award / Winner 2019 Pinup Concept Design Award / Bronze Prize 2020 Spark Design Award / Finalist 2020 Busan International Design Awards / Winner