우리는 당신이 가진 브랜드의 매력을 발견하고 디자인으로 차별화하는 디자인 스튜디오 바우드입니다.
A creative design studio that provides
your brands outstand
우리는 브랜드 경험이라는 총체적인 관점을 통해 브랜드 전략과 시각화, 제품 디자인 전략과 시각화, 그리고 안정적인 생산을 위한 CMF코디네이션을 수행합니다.
최근 공간 기획과 디자인까지 확장하고 있습니다.
We offer brand and product, space design
Brand consulting and design
Strategy & concept / Creative direction /
Brand Identity design &
visual identity guideline
Product design
Product design strategy /
Product design & CMF coordination /
Product identity design
Space design
Branded Environments / Signage /
Installations
대표이자 크리에이티브 디렉터인
박성호는 2000년 삼성 오픈타이드 시절부터 디자이너로 삼성전자, 삼성전기, 굿모닝 신한증권, 삼성생명등 프로젝트로 다양한 경험후,
2004년 UX디자인 에이젼시인 라이트브레인을 공동창업하고, SKT의 T스토어등 대규모 프로젝트들로 회사를 성장시켰습니다.
이후 PX와 UX의 시너지에 관심을 가지고 LG전자 출신 제품 디자이너 김기태와 함께 바우드를 시작하였습니다.
현재는 제품과 공간에서 느끼는 통합적인 브랜드 경험과 믹스앤 매치를 통한 표현방식에 대해 고민합니다.
We started in 2015 with two designers:
Jimmy Sungho Park and Kitae Kim.
Park has experienced global projects as a designer at Samsung OpenTide,
For an effective combination of user experience and product design, we have established a partnership
with Kim, an industrial designer from LG Electronics.
prize
2020 IF design award winner
2020 CES innovation awards honoree
2020 Asia design prize gold winner
2019 Good design award (japan)
2019 IF design award winner
2019 Turkey design week - industrial design awards jury (jimmy sungho park)
2016 CES innovation awards honoree...
Members
we have years of roven experiences and have worked with a number of global conglomerate such as SKT, Amore Pacific and samsung, miniso global.
 Jimmy Sungho ParkCEO_Creative Director co-founder and Creative Director / RightBrain Designer / Samsung OpenTide Jury of Asia Design Prize 2021 2019 Turkey Design Week / Industrial design Awards Jury Master degree in advertising / Korea University |  Sewon KimProject manager Brand design lab Starbucks Canada MINISO - K100 design project / Assistant Project Managing Kyunghee Univ Industrial design |  Kitae kimChief Design Officer Product designer / LG electronics Konkuk Univ product design |
|---|---|---|
 John Jongheon ParkChief Operation Officer Project Manager / POSCO |  Jiyeon MaChief director of brand Brand design lab Ceo and Markeing Director / momis Sungkyunkwan Univercity's City-space-culture design |  Sunwook HwangDesigner Brand design lab NHR Communications Asia Design Prize 2020 (finalist) |
 Sujin KimDesigner Brand design lab Meetner studio Orion Planet IDEE |  Heewon KwonDesigner Brand design lab K-design award finalist 2019 (finalist) |  ARim KimDesigner Brand design lab Korea space design awards Space design of ChungAng Univ |
 Youngmin HwangDesigner Brand design lab Accademia Di Belle Arti Di Brera Eyes of designer project Master degree of communication Design |  Jinsu DuDesigner Product design lab IDEA 2018 (Silver) Red dot 2018 (Winner) Asia Design Prize 2018 (Winner) K-Design Award 2018 (Winner) |