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PRJCT KIM SUNG HYON x BOUD
1st collaboration 
The power of unexpectedness that you realize when you look at the world with a non-stiffened gaze and try with a light heart and flexible mind. This is the philosophy of extrabold. This is the way of life that we want to prove.                                                  

Our first attempt started with one line.    

The unexpected power of this line when it is located in and incredible place was new, and that’s how it became the signature of extrabold.                                    

The flexible and bold ideas we have can relate to the five objects and bag series.                                             The process of hypothesizing, experimenting, and providing was a delicate task that was impossible for mass production.                                                                      

That’s why the first products of extrabold were all handmade.                                                                        

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Future extrabold will continue to ask, try, and prove.  

We will support the life of freely imagining, tapping, and creating another style.

Baguette bag series, Envelop series, and object series

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Creative Directing
Kim Sung Hyon @PRJCT KIM SUNG HYON

 

Brand Directing 
Ma Ji Yeon

Crew 
Kim Sung Hyon
Park Jeoung Eun
Park Ha 
Park Sung Ho
Lee Gaeun 
Jang Won
Hive Park 
Jaeworn Choi 
John Park 
Lee Seungwan 
Ma Ji Yeon

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