Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Don't plug in, plub in!
PLUB is compatible with all headphones that receive audio through a 3.5 mm cable allowing the user to make any currently owned headphone wireless. PLUB distinguishes itself as the most affordable, lightest, and easy-to-use Bluetooth receiver available. PLUB was created using a minimalist approach, stripping the Bluetooth receiver down to only essential functions and essential design.
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PRJCT KIM SUNG HYON x BOUD
1st collaboration
The power of unexpectedness that you realize when you look at the world with a non-stiffened gaze and try with a light heart and flexible mind. This is the philosophy of extrabold. This is the way of life that we want to prove.
Our first attempt started with one line.
The unexpected power of this line when it is located in and incredible place was new, and that’s how it became the signature of extrabold.
The flexible and bold ideas we have can relate to the five objects and bag series. The process of hypothesizing, experimenting, and providing was a delicate task that was impossible for mass production.
That’s why the first products of extrabold were all handmade.


Future extrabold will continue to ask, try, and prove.
We will support the life of freely imagining, tapping, and creating another style.















Baguette bag series, Envelop series, and object series











Creative Directing
Kim Sung Hyon @PRJCT KIM SUNG HYON
Brand Directing
Ma Ji Yeon
Crew
Kim Sung Hyon
Park Jeoung Eun
Park Ha
Park Sung Ho
Lee Gaeun
Jang Won
Hive Park
Jaeworn Choi
John Park
Lee Seungwan
Ma Ji Yeon