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We tried a new package design to maximize environmental and social value with Donggubat. This collaboration was a way to think about the direction of design through Dong-gubat's philosophy that values the environment and social values. It was a good project.

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We explored ways to add environmental and social value through a new package design.

 

First, we designed a development plan to minimize paper waste.
Garbage that is inevitably generated from ordinary packages
In order to minimize it, a straight structure was developed.
By reducing the wasted paper, the package production efficiency is greatly improved,
The original function of the package to protect the product can also be maintained.

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Second, we used eco-friendly paper made with natural energy.
The paper `Crush` used in the Donggubat package contains citrus fruits, corn, coffee, etc.
Paper made from natural materials generated during the processing of ingredients.

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Third, the core value of Donggubat, a warm relationship with people, was practiced through the package. We created an advertisement space for them with the hope that it will be used as a medium for social enterprises rather than a discarded package.

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What is the structure of the package that can protect the product while using a little less paper?
Is there any way to help social enterprises that lack advertising budget?
Gageum Soap Special Edition Package Design Our Questions Find
It's a rustic first experiment and solution.

Creative director - Karis jiyeon ma

Graphic design & CMF - Youngmin hwang / Sunwook hwang / Sewon kim / Donggubat 

Partner - Donggubat