Treecell explores people’s daily routines to develop the best hair care. More than a cosmetic brand, it’s a lifestyle.
BOUD has created Treecell’s brand design identity by devising a new logo and shampoo packaging to represent the brand’s true essence.
The energy, rhythm, and lively shown in people's certain lifestyles become the visual language of Treecell.
This is expressed as a Treecell identity through logos, product shapes, and colors.
Our lives are led by our choices and the habits we pursue. That is our rhythm and tempo.
Each individuals’ unique energy and rhythm have inspired the visual language.
Day & Night Shampoo
The evening is when our calmest, most mellow energy irradiates. It’s a time for resting, recharging, and relaxation.
The color intuitively signifies this relaxing time. This way, one can easily select the product according to the time of day.
Treecell Shampoo puts sustainability first.
Not only the formula but everything from bottle to packaging is 100% recyclable.
The unique pump doesn’t contain metal springs to allow for easy disposal as PP.
The color of the head and nozzle of the pump are the same as that of the bottle,
giving the whole package a sense of unity and continuity.
Treecell Brand Identity & Product Design
Apr 2021 - Jun 2021
Creative Director : Jiyeon Ma
Brand Design : Giulia Giugno, Sunwook Hwang
Product Design : Jeongjin Ko
Photographer : Jinsu Du, Park Kihun (@arc_factory)
Client : Treecell