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Treecell explores people’s daily routines to develop the best hair care. More than a cosmetic brand, it’s a lifestyle.

BOUD has created Treecell’s brand design identity by devising a new logo and shampoo packaging to represent the brand’s true essence.

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The energy, rhythm, and lively shown in people's certain lifestyles become the visual language of Treecell.
This is expressed as a Treecell identity through logos, product shapes, and colors.

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Our lives are led by our choices and the habits we pursue. That is our rhythm and tempo.

Each individuals’ unique energy and rhythm have inspired the visual language.

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Day & Night Shampoo

The evening is when our calmest, most mellow energy irradiates. It’s a time for resting, recharging, and relaxation.

The color intuitively signifies this relaxing time. This way, one can easily select the product according to the time of day.

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Day Shampoo

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Night Shampoo

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Treecell Shampoo puts sustainability first.

Not only the formula but everything from bottle to packaging is 100% recyclable.

The unique pump doesn’t contain metal springs to allow for easy disposal as PP.

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The color of the head and nozzle of the pump are the same as that of the bottle,

giving the whole package a sense of unity and continuity.​​​​​​​

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Treecell Brand Identity & Product Design

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Apr 2021 - Jun 2021 

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Creative Director : Jiyeon Ma

Brand Design : Giulia Giugno, Sunwook Hwang

Product Design : Jeongjin Ko

Photographer : Jinsu Du, Park Kihun (@arc_factory)

Client : Treecell