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We designed the concept of keffi's new body wash lineup, which is responsible for children's healthy lives.
We have established vibrant colors, new forms, and fun usability so that the brand essence called "Joy" can be connected to all products.

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Focusing on children playing with lids in the bathtub, they were designed with different sizes of lids and bodies, which were inspired by traditional Russian dolls. The material uses vegetable PE materials that are harmless to children It is designed to be safe for children in a round shape.

It will be a concept that will show the direction of Keffi's product identity in the future.

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Creative Directing : Jiyeon Ma
Designer : Chaeyoung Yoon, Giulia Giugno, Jinsu Du

Client : Keffi