Gunn Solutions is a unique company that has been involved in the field of smart factory solutions for 10 years. The convergence of IT with the operational technology (OT) of engineers and the excellent platform design and analysis know-how.
Based on the speciality, we will aim to globalize Korean smart factory solutions through solidarity with various companies. The goal was clear: BOUD established a strategy based on the brand direction of these gun solutions and established a brand visual identity that reflects them.
BOUD had to achieve three goals by developing the brand identity of Gunn Solution.
1. Succession to the Chinese character ‘健’ that has been maintained for 10 years and improvement of image as a young and enterprising company;
2. Issues concerning the written notation of Gunn Solutions in English;
3. Introduction to brand internalization so that all members of the brand can have a sense of ownership.
The new logo of Gunn Solution is a flag that symbolizes the appearance of 健, the identity of Gun Solution, which has been maintained for the past 10 years, and the center of solidarity and cooperation for smart factory solutions.
In addition, the slope tilted to 11.5 degrees means the growth potential of the gun solution and the direction to move toward the global market.
Gunn Solution has been communicating with '健' for the past 10 years.
The sudden change of brand changed the brand personality and decided to keep '健'
because it thought that it could confuse customers who use the brand.
When the recognition of the newly changed logo was sufficiently done,
'健' was deleted and applied step by step so that only symbols can be used.